This panel featured data from large-scale studies performed by SEMrush. How to Rank On Google. And, until robots become more reliable than humans in almost every way, I think backlinks will remain the most important ranking factor. Research Shows that Google HTTPS Ranking is Real. Ranking factors are more complex than ever, and according to the results of a survey conducted by Will Critchlow, most seasoned SEOs could be bested by the flip of a nickel. 14 to -0. Yet, the first time a Google representative said online that links were a ranking factor was in 2016. Number of “Check-Ins” at location. In this brand new Whiteboard Friday, Russ Jones discusses the theory behind those ranking factors, and gives us some improved definitions and vocabulary to use when discussing them. Image optimization. However, recently,. Off-page SEO is a strategy that involves actions taken outside of your website to improve your search engine rankings. Systems, Signals, And Page Experience The most important thing you can do if you are worried about ranking is write content. Good discussion about Google+ correlations in this post Google+ is just too damn high. Of course, we know that this aggregation of opinion is likely missing out on many factors and may over or under. Then, it looks at how Google searchers interact with the new search results. ”. If you’re going into 2022 still wondering what DA is and what. ) 2. A page’s title tag can be displayed as part of the search snippet in a search engine results page (SERP). Additional Articles on Local SEO. Google Algorithm Updates 2017 December 20, 2017 Maccabees Update. There’s an old SEO adage that goes: “Google doesn’t rank sites…it ranks pages. I admit that I did not know how the myth of "200 Google Ranking Factors" was created, but a good SEO pal of mine, Giorgio Taverniti, revealed it to me. 3. Pete Meyers from Moz revealed that HTTPs pages on the front page of Google search results could reach 50% by late May/early June 2017. The difference between topical authority and domain authority is that one is an internal ranking factor while the other is an external factor. Page Experience won’t start playing its full role as part of the search engine’s ranking signals until the end of August. They do these studies every two years by survey the smartest local SEOs out there. 9K. Regardless of changes in the PageRank algorithm and its importance, links have always been and probably will be a major ranking factor. Pete Meyers from Moz revealed that HTTPs pages on the front page of Google search results could reach 50% by late May/early June 2017. g. SEO goals. Broad Core Algorithm Updates (2018)While authority does play a role in Google ranking, DA is not a ranking factor. Of ten sites, YouTube ranked third for search share with 3. As many as 46% of all Google searches are local. A fair amount of time has. Step #2: Click “Keyword Ideas” in the left sidebar. This is important because we know Google uses keywords found in your title tag for ranking purposes. The following are some of the ranking factors that Moz uses to determine page authority: Social signals, such as the number. As you may know, there are over 200 factors influencing Google algorithms. In addition, to review quantity, Google also appears to look for specific keywords written into reviews as a ranking factor. Index. The Professional's Guide to SEO: Understand how Google thinks. In spite of this, a full one-third of local marketers feel their companies are not prepared. Unsurprisingly, the first of our SEO ranking. The 8 Types of Local Search Ranking Factors. Ahrefs DR is based on the number and quality of. This change is relatively minor, and is merely the result of the emergence of Freshness and Trustworthiness as new factors. r0nneh. Here are some general local SEO ranking factors: Google Business Profile (GMB) for business owners. Mobile-Friendly As A Google Ranking. Yes, I’m still getting emails promising me #1 Google rankings, but by and large, it’s been inspirational watching the SEO industry evolve to earn a serious place in the wide world of marketing. 2 Update. Now it's sitting at about 51% of search results that have these longer snippets in at least 1 of the top 10 as of December 2nd. Click on the blue button that says “Manage now” (be sure you are signed into your Google account). ”) April 2014: Matt Cutts confirms that Google. This helps to prevent an interruption in your service. BR captures if visitors spend some time and. The first time Google declared it was using 200 ranking factors was in its Press Day on May 10th, 2006 (you may also want to read the live blog Matt Cutts did, as it. Moz’s guide on the topic; Google’s own interactive graphic; Now, back to. Google uses over 200 factors in their algorithm for ranking websites ; Google currently has 86. Google and other major search engines consider backlinks as “votes of. 7. Google Ranking Factor Did You Know Top SEO Google Ranking Factors In 2017. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Google holds 86. 1. Which is why my colleague, Ben Estes, created a competitive analysis checklist (not dissimilar to his wildly popular technical audit checklist ) that I’ve souped up for the Moz. Google uses a multitude of factors to determine how to rank search engine results. 1. Fetch as Google. 1. Here are the top five resources for Google ranking factors. Shortly afterward, Google made mobile page speed a ranking factor so website owners would focus on load times and page speed to enhance the user experience. Click the “Search” button. “Google vs. Branding | Whiteboard Friday. They examined one million Google search results to find out what leads to better rankings. On-page Factors. 72- Domain reliability: Many SEO professionals believe that “TrustRank” is an extremely important ranking factor. Improved Engagement ("Long Clicks"): almost always a positive sign from your users, and often an indicator of quality as well as being correlated with future visits. This year has seen the most explosive growth in GMB specific factors in the history of the survey. 6% of the search engine market in 2019. Go to “More Tools” and then “Extensions. We regularly improve these systems through rigorous testing. Google Mobile First Index: Page Speed Included as a Ranking Factor. Google, like regular people, uses reviews as signals of trust. Google has the unique QDF (query deserves freshness) algorithm. July 18, 2015 Panda 4. Google’s traditional ranking factors still 100% apply to local. This ranking factor does not weigh as heavily as other things like backlink profiles or crawlability perfection, but it can make an impact, so if you want to change your domain authority score as quickly as. Confirmed. Originally, Google aimed at a major monthly update, so the first few updates were a combination of algorithm changes and major index refreshes (the so-called "Google Dance"). SMX Munich Keynote: Moz Ranking Factors. Citation Factors. It’s a score from 1 – 100, with 100 being the strongest and 1 being the weakest level of authority. 3 Bounce rate (BR) According to Zhang and Cabage (2017), one of the metrics that should be observed to capture visitors' engagement is the BR. It is very similar in purpose to the measures of link importance used by the search engines (e. 4. 25)Analysis: Moz releases 2017 Local Search Ranking Factors survey. These ranking factors serve as useful guidelines for SEO’s and content marketers to optimize their. Next the new Domain Authority incorporates spam detection. In our report on the Impact of Local Business Reviews on Consumer Behavior, respondents cited the star rating as the most important component of reviews: Google made intrusive interstitials a negative ranking factor in 2017. The top-ranking page gets the most search traffic only 49% of the time. 12 confirmed it was due to a core ranking algorithm update. View Abhishek’s full profile. On-page factors in general can be spammed – that’s why Google added links to the mix. In Backlinko’s guide to SEO in 2022 , Brian Dean points out that Google’s Quality Rater Guidelines says the creator of the main content plays a role in your ranking. Additional Articles on Local SEO. If you can provide an easier search solution than Google, that gives the user a reason to search your site instead of going back to Google, which counts as a bounce. According to SEMRush's research 'Ranking Factors 2. READS. High numerical Google ratings. Today I am going to share some of what I found. Keyword in Sub-domain: This is an important Google Ranking Factors as Moz’s 2011 panel agrees that a sub-domain containing the keyword can boost the ranking of a website in SERP. Google uses other social media data, in particular Tweets and Google Buzz shares to rank. 0' direct website visits are the most important ranking factor. Domain Authority is based on data from our Link Explorer web index and uses. 19 to -0. Keyword Density = (Nkr / (Tkn - (Nkr x (Nwp - 1)))) x 100. The Domain Authority metric was developed by Moz, but other companies have created similar metrics that rank domains based on a number of factors and give them a rating from 0 to 100. Moz’s data (and independent research by leading SEOs around the world) strongly suggests a direct correlation between strong link profiles and higher organic rankings. Choose a winning format and angle. A MozRank of 2 can rank just as easily as a MozRank of 9 depending on the circumstances. This allows you to monitor results and see what’s working, make quick SEO edits to what isn’t, and ensure you meet all of the Moz local SEO guidelines, including the Moz SEO factors. One of these factors is your domain authority. Title Tag Starts with Keyword: According to Moz, title tags that begin with a keyword tend to perform better than title tags where the keyword appears at the end of the tag. Taking these into consideration, it is not surprising these are the most important ranking factors as they. 5. The result is many website owners optimizing for lower bounce rates in hopes of improving their ranking, while lower bounce rates don’t simply translate into higher rankings. We collect data from thousands of sites and. ” Although a site’s domain authority and brand presence play important roles, the #1 factor in a page’s ability to rank in Google is the authority of that page. Sneak preview of some key takeaways from the 2017 Local Search Ranking Factors SurveyThe survey is broken out into two main sections: Local pack ranking factors (elements that affect search results that appear in the local 3-pack/snack pack). Local Pack / Local Finder Ranking Factors Over Time. The Professional's Guide to SEO: The changing landscape of search results. Moz released their local search ranking factors study results for 2017. A website’s ranking pages decide the DA of a website. This is an important one—not only because of Google image search but also because regular search results are getting more and more visual—especially on mobile. In order to identify sources of links that are delivering link equity, I set the parameters above the list as follows: Link type - Follow, Links Status - Active. All around the world, people are searching: X sits at a computer high above the city and searches dreamily for the best beaches in Ko Samui. 1. There are apparently 16,000 quality raters, and what they do is they use this document, the Quality Raters' Guidelines, to determine whether websites are high quality or not. Locate MozBar and click on the pin icon to pin the MozBar in your browser. 8. Content must provide real value to the user and should incorporate engaging visual content to complement the written content. Outbound for Link Theme. As long as your website itself is linked externally, it appears. Source (s): John Mueller (April 12, 2017), Matt Cutts (Oct 26, 2016), John Mueller (Jan. Rather than wait for Google to reindex the content, I wanted to see the results immediately (and it is indeed immediate). " Chances are that my two-factor algorithm would rank only car sites in the top 10, but Google knows that many people that type that query want information on the animal. The first time Google declared it was using 200 ranking factors was in its Press Day on May 10th, 2006 (you may also want to read the live blog Matt Cutts did, as. But there are hundreds of additional signals Google looks at. 3. ” (We explore a more fact-based definition of this later in this post. Every two years, Moz surveys over 100 top industry professionals to compile our biennial Search Engine Ranking Factors. External links are almost always present for competitive searches. 32e -0. Moz Domain Authority: This metric measures the strength of a domain’s backlink profile and overall SEO health, and is based on a scale of 0 to 100, with higher scores indicating better performance. SEO stands for search engine optimization. 1. 1. Review count, sentiment, velocity, and owner response activity are all speculative ranking factors. I admit that I did not know how the myth of "200 Google Ranking Factors" was created, but a good SEO pal of mine, Giorgio Taverniti, revealed it to me. There's a short answer with a big asterisk, and in today's. 4. 35 to -0. Projecting the fairly stable trend line forward, the data suggests that HTTPS could hit about 65% of page-1 results by the end of 2017. Objective factors such as links and content first rank the page, then engagement metrics help Google adjust if they didn’t get it right. Following a weekend filled with ranking changes and fluctuations, Google on Jan. With over 200 Google ranking factors, there are a multiplicity of reasons why a site’s Google ranking might suffer an abrupt plunge. See full list on moz. Check search intent. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Since its humble beginnings in 2004, this is where SEO happens. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. If you monitor crawlbot traffic to your site, you may see an increase in traffic from Smartphone Googlebot, and the. Step 1: Head over to the GMB Page. Personalization refers to how well your business, content, and site are maximized for a targeted audience. After Page Authority, a URL's. What makes this so interesting is that the Moz. This is also sometimes called “site authority. Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. Google cares about search intent. 2017 · 1 min. indexing and the technical basics that have to be met before a site can rank,” says Moz Search Scientist, Dr. The title tag of a web page is meant to. But don't forget those lower Organic CTR scores for identifying other SEO opportunities. Northcutt: Google Ranking Factors. Corey Northcutt’s company has put together by far the most useful – and usable – source of. I put this from 3 to 2 and this one from 32 to 31. Relevance Relevance is a one of the most critical factors of SEO. But, domain authority is limited. So here are my five best practices. Instead, it’s a way to make informed predictions. Back in 2017, Moz and Jumpshot looked at (US only) data which split up Google’s properties and included other leading sites (e. Yes, page speed is indeed important for improving SEO ranking. SMX Munich Keynote: Moz Ranking Factors - Download as a PDF or view online for free. Yes, social signals are often considered one of the ranking factors for search engines, as they can impact the number of impressions and clicks that content receives in SERPs. Write the post. Write compelling and click-worthy titles. ”. Some of you might even think Bing, Yahoo, Yandex, or Baidu depending on your target location. READS. Backlinko – Search Results on Google’s Front Page Average 1,890 Words. we built a correlation with spam factors and found out that Semrush’s AS correlates with common spam factors better than Ahrefs DR and Moz DA. The individual behavioral ranking factors include click-through rate, mobile clicks to call, and dwell time. You typically have two options: manually close them or hire a listing service like Moz Local to fix them for you. , cheap airline tickets). domains. I've speculated previously that, as the adoption rate increased, Google would have more. Google likes fresh publications because users don’t like searching for outdated information. . MozBar – Perhaps the best among free tools offered by Moz, MozBar is a Google Chrome extension that offers you a glimpse into any site’s Page Authority (PA) and Domain Authority (DA), both crucial metrics, on a regular basis. Your site’s link profile is impacted by both the number of external links to your site – links to your website from other websites – and the quality of those links. Top 200 Most Statistically Significant Factors for Ranking on Google. That new engine still makes use of many of the old parts (such as Panda. For example, let’s say that you rank #3 for a keyword that 100. The survey known as Local Search Ranking Factors has been an industry. Yet, the first time a Google representative said online that links were a ranking factor was in 2016. Query Matching in the Domain Name. According to web analysts and SEO experts, optimizing your on-page content around target keywords is the most effective SEO strategy for ranking highly on SERPs. Choose keyword phrases with high search volume, a low SEO difficulty score, and high CPC. Of note in 2017 is that Google’s 2015 Possum update appeared to cause local finder. Obviously, there are a lot of factors that went into my site’s success with SEO, including content, on-site optimization, link building and technical SEO. While it’s likely that Google launched algorithm updates to respond to these changes, COVID-19 itself reshaped global behavior and search rankings along with it. Google confirms a core algorithm update, the December 2020 Core Update, is rolled out on December 3, 2020. If you have some spare time I. That means a site like Wikipedia, which has 5. 14K. Here are the results that we saw for that evaluation: This shows that Moz DA and PA are both better predictors of ranking position than the total link count. Here's a complete guide to YouTube optimization, ranking factors, search volume, analytics, etc. In a Q&A with Ammon Johns and others, Google Search Quality Senior Strategist Andrey Lipattsev. The Moz Blog. While this doesn't seem like a huge numbers, the articles that qualify can see a significant increase in traffic. So, we have compared our experience with the most current lists on the top search engine blog sites to bring you 5 of the most important google ranking factors this year—2017. This one is relatively easy to prove. Go to “ Advanced filters ” > “ SERP Features . 6. Moz Domain Authority was created as a way for a website owner to measure how likely their website is to rank on the SERPs on a scale of 1 to 100. ) Let’s see how to optimize for this new Google ranking factor. SEO experts have debated the relevance of Google Analytics bounce rate to search engine ranking for years. Go to the Internal link opportunities tool. #1. The idea of ranking domains based on their authority emerged from PageRank was introduced by Larry Page (one of Google’s Founders) and it is used. For the purposes of clarity and accessibility the H1 tag should be the first headline that a user sees when the content loads. Chapter 1: Types of Search Engine Success Factors: These are the on- and off-site factors that can affect your search rankings. Owners can respond to reviews via this popup or the GMB dashboard. We wrote the blog on SEO — literally. SEO is a set of practices designed to improve the appearance, positioning, and usefulness of multiple types of content in the organic search results. The survey is based on the aggregated opinions of dozens of local search. Each year the survey asks various industry experts to share what they. It’s content, and links pointing to your site. Keywords. One of these is the Moz local search tool. A physical location in your city search directories. Factors 1-47: Statistical Spearman Correlation -0. It defines the type of content that should be updated frequently. Google's major local algorithm update, dubbed "Pigeon", expanded to the United Kingdom, Canada, and Australia. This tool takes all the keywords your target page ranks for in the top 100 and finds mentions of them on your site. 2015 Google Algorithm Updates RankBrain (Oct. Although Google is trying to put less emphasis on backlinks over the years, they still play a very important role in Google’s algorithm. ) Idea 2: The Moz metricThese guidelines are a document that Google has provided to this whole army of quality raters. Moz was the first & remains the most trusted SEO company. The third edition of Ranking Factors is. The World Wide Web has become an essential modern tool for people’s daily routine. That’s because search engines don’t share dwell time data. We can’t stress enough how important it is to keep tabs on which sites are linking to you. Tools: Check your PA with Link Explorer. Additional Articles on Local SEO. The numbers shown are mean Spearman's correlation with higher rankings, meaning that a higher number indicates that websites/pages with the given feature tended to rank higher on average than those without. Northcutt: Google Ranking Factors. Keywords in the title tags are, by far, the most important, followed by H2s and URL. Behavioral Factors. 4% of top-ranking pages don’t have a title tag. Moz states that it’s calculated by “evaluating multiple factors, including linking root domains and the total number of links, into a single DA score. To build the model, I took a subset of the full dataset used in the ranking factors report (scrubbed for data quality, but otherwise unchanged). So the higher the domain authority of a website, the higher its ranking in search engines. It is now coming in at #14. Initially, the effects of Panda were mild, but in January 2016 it was permanently incorporated into Google’s core algorithm. Idea 1: The Google ranking factor “Domain authority” often refers to the idea that Google favors some sites in search results more than others based on how authoritative the site is. Search Ranking Factors & Rank Correlations 2015 provides webmasters, SEOs and content marketers with the latest insights regarding the most important ranking factors for high-ranking Google. So even if the two-factor algo would slant things one way, you'll see some animal-related sites in the top 10. The higher the DA score, the better the content, the better the site’s authority, and the easier it is for Google to rank pages. Understand this is a fake metric made by Moz, Google has its own calculation called Hummingbird which sets up these. To determine which number corresponds to which category, navigate to the category on Amazon and find the number Amazon uses in the node parameter in the URL. 2. According to the Moz survey, Google My Business “signals” (proximity, categories, keyword in business title, etc. SHARES. 4, 2011 • 48. This week for Whiteboard Friday we are taking a look at how to get a video to rank on YouTube. Domain Authority was launched by Moz shortly after its inception in 2004. After taking a year off in 2016, Moz is back with its 2017 survey of local search ranking factors. A variety of negative outcomes can arise from the presence of duplicate listings, detracting from your local business' ability to rank well and win customers. 307 are both very strong correlation scores in an environment as complex as organic search. Each month YouTube receives over 800 million unique visitors who watch more than 3. The correlations in Moz’s latest Search Ranking Factors survey leads to the same conclusion. It was developed by Ahrefs, a popular SEO tool provider, and was first introduced in 2016 as an alternative to other domain authority metrics like Moz’s Domain Authority. Search engine spiders can estimate your site speed fairly accurately based on a page’s code and filesize. So these are things where a lot of the posts that you might read, for example, if you were to Google "ideal blog post length" or "ideal publishing frequency" will give you data and information that come from these sources of here's the average length of content of the top 10 results in Google across a 5,000-keyword set, and you can see that. Explore the factors that can make or break your SEO success. Go to Google Chrome Web Store. GMB-specific features like Google Posts, Google Q&A, and image/video uploads are. A little over two weeks ago I had the pleasure of speaking at SearchLove San Diego. SHARES. Mobile User Experience; Google announced in 2015 that mobile-friendliness would be incorporated into the ranking algorithm. As we said above, DA is measured from 1 to 100. Moz is outstanding at building a base foundation for digital marketing, their content guides and so on are really well written and can help tremendously. Using Moz’s ranking data on over 200,000 domains, combined with multiple SimilarWeb data points—including traffic, page views, bounce rate, time on site, and rank—the Search Ranking Factors study was able to measure how. ) Idea 2: The Moz metric These guidelines are a document that Google has provided to this whole army of quality raters. 4. Then, click “ Apply . You can look at unique versus duplicate content. Years ago, Moz started to do this work with correlation stuff, and now many, many companies put these out. Backlinks decreased slightly in value in Q3 2023 (15% → 14%), but they remain the third most important factor in Google’s algorithm. A few things that made PageRank dramatically. With billions of searches conducted daily, higher rankings mean greater visibility, leading to increased organic traffic and potential business growth. Google is quite a bit smarter than that and has even moved way beyond this next formula with TF-IDF. 1) Age of Site (4) Topical Relevance of Inbound Links to Site (3. There is no. The age-old saying, “Content is King,” means more than it ever has. Meta titles 51-55 characters in length were rewritten only around 40% of the time. Moz released their local search ranking factors study results for 2017. Overall, links were up 9% as a general factor compared to last year, and a number of experts noted an increased focus on quality links since the rollout of the Local Stack / Snack Pack. Expert opinion. Dr. And high CTR is still at. This is the latest in. To boost your Google SEO local 2022 efforts, there are tools available to maximise your reach. 1. . Backlinks are the most well-known ranking signal in SEO – that was confirmed many many times by Google representatives. It’s a third-party SEO metric first developed by Moz that represents how likely a domain is to appear in the SERPs over its competitors. J. Moz is about to publish its new Search Engine Ranking Factors, and was kind enough to provide me with access to their raw ranking data. Nwp = number of words in your key-phrase. If you grab your load time from Google Webmaster Tools, you can use this equation to gauge how fast you are compared to the rest of the web. Moz has developed a system that actually predicts how likely a website is to rank in search engine results based on their developed ranking system. YOY, 19% more respondents are involved with offline marketing 6. 5. Pete Meyers. Page Authority is based on data from our web index and takes. Video transcription by Speechpad. That’s a 32% increase since the 2017 survey. Optimize for Mobile. ; Page Authority score (PA) – The. 5 billion, a 21% year-over-year increase. All right, great. Top 11 Google Ranking Factors for 2020. Google has been creeping closer to going fully mobile-first for years. Organic CTR is largely based on ranking position but is also influenced by a result’s title tag, description, URL and presence of Rich Snippets. We know links, content, and RankBrain are the top 3 search ranking factors in Google's algorithm. On our day to day at Codedesign we use Moz, SEMRush and Ahrefs but there are several fantastic tools: 1. Here is a complete list of top Google Ranking Factors generally agreed upon by SEO experts based on Google's patents and announcements. . In the 2017 survey, this factor ranked #26 in the local pack/finder factors. In the Moz article titled Should You Pay for Local Listings Management? by Miriam Ellis, she makes this statement: "Prominence, proximity, and distance are the three types of factors Google tells us it takes into account when ranking local businesses. The key role is played by keywords. K takes up way too much space and bandwidth on the free wireless network in. Follow. So Google withdrew it from public view, but continued to rely on it for its ranking algorithms. Google Analytics should be the hammer in any SEO toolkit. SEO statistics for strategy. Do continue to fix broken links, because we don't know which links Google isn't counting, and there are several, often many instances where it does work and you can see a benefit. Check out these quick and simple ways to get backlinks from high authority sites. Moz uses different. To optimize for the Local Pack, you need to focus on two things: preparing your Google Business Profile page and optimizing your website for local SEO, which includes local link-building. The rank tracking capabilities of Moz Pro are as follows: Standard ($99/month) — 300 keywords, which you can add to 3 projects. So it isn't a metric that will improve your ranking in the search engine. Moz was the first & remains the most trusted SEO company. 20) Google Analytics (Free) I am assuming that you are already using this, but for those who are very new to SEO, this is the tool you must definitely use on a weekly basis at least. We may also do an authorization charge when a new credit card is entered on your account to ensure the new card is valid. Google has now said that they will be including mobile page speed in. The evolution of search results Back when search engines lacked a lot of the sophistication they have today, the term “10 blue links” was coined to describe the flat structure of the SERP. Google's mobile-friendly update meant big changes to mobile search rankings and results and officially ushered in the mobile-first era. The following are the top on-page ranking factors that can affect your website's search visibility: title tags, meta descriptions, on-page content, internal links, URL structure, header markup, alt text, etc. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The summer of 2017 is an entirely. Report. Google uses over 200 different factors to determine rankings. The update was confirmed on the 22nd but may have rolled out as early as the 19th. Jointviews Content Marketing Agency. Pre-RankBrain, it might have been appropriate to assess website page optimization by evaluating all traditional signals (link diversity, content. Link Factors. Different rankings signals apply to different queries. First of all, we wanted to improve on the keywords we already rank for (poorly). And hit the ‘Add to Chrome' button. Keep doing what you’re doing.